info COmpany background & INFO

What is Academia?

Academia.edu is a mix between an online repository largely of academic published works and a social network for academics and academically-minded people.

It's currently cutting into the publishing industry which is dominated by major players—most infamously—Elsevier.

Registered Users

175 Million

DAILY Active users

1.17 Million

iOS Daily ACTIVE USERS

160 Thousand

Android DAILY ACTIVE USERS

240 Thousand

works uploaded

33 Million (~32% of all published papers)

CORE USERS

Researchers

Graduates

Professors

Undergrads

Non-Academics

GENERAL SUMMARY

Its core business model includes a suite of academic tools & products that are available through a paid subscription service over a basic freemium experience.

Recently the company has launched a new journal utilizing its base to speed up the dilatory pace at which papers are published, some of the core experiences which I have designed.

While at Academia I worked on marketing & funnel optimizations, native app launches, new desktop/web experiences, its new journal, & its latest iteration of its design system.

<Case Studies

Academia iOS & Android Apps
>

How do we bring the Academia.edu experience to mobile?

iOS Android 0–1 nATIVE app launches & BASE UX

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Reader Tools
>

How can we offer a service that improves the reading experience of PDFs on mobile devices?

iOS Android NEW PAID Products

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Article Page Redesign
>

How can we improve our most popular page to be a better experience?

iOS Android Mobile Products

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Academia Design System
>

How do we ensure consistency, reduce tech-debt, and strengthen interaction between teams?

Cross-Team Brand Interaction Design Responsive WEB Design TyPOGRAPHY DESIGN SYSTEMS

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